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GSW Golden
Guardians Rebrand
2019
Golden State Warriors
Golden Guardians Rebrand
Rebrand
The rebrand and visual development for Golden Guardians was intended to help brand recognition to the esports and gaming space while still retaining its roots and ties to Golden State Warriors.
Mascot
To strengthen the visual identity and presence of Golden Guardians' new identity, we leaned into the creation of a Guardian mascot that acted as key art and another visual tool to represent the team's story.
Creative Director: Crystal Au, Will Dove
Designer: Will Dove
Director of Operations: Daniel Biery
Mascot Illustration: Cindy Hoang
Environmental Graphic Designer: Sarah Brown
Merch Photography: Tina Jo, Jonathan Thall
Architecture & Interior Design: ORA
Merch Design
The launch also introduced the refreshed identity through various merch items.
Patterns
Custom patterns were created to create a cohesive overarching look while giving different games a unique visual element to accompany social and gameday graphics,
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